To everyone who has ever used the paste:
Since we announced the retirement of our original paste deodorant, we have received messages filled with frustration, disappointment, gratitude, and deep care. Every message, whether critical or kind, matters to us.
Today, we want to share openly why we made this decision, how we have reflected on it, and where we are headed next.
Why we are letting go of the paste?
The paste works exceptionally well. It stops bacterial body odour at the source without stabilizers, fragrances, or gimmicks and helps thousands who thought nothing else ever would.
But the same qualities that make it effective also make it challenging to support at scale:
- Its texture and viscosity vary naturally because we refuse to use unnecessary additives.
- It needs careful storage due to its stabilizer-free composition.
- It is frequently misunderstood, which necessitates constant explanation and defense.
Despite our efforts to communicate transparently, we are met with recurring accusations:
- That the formula has changed. No, it hasn’t.
- That batches are defective or underfilled. No, they aren’t: we fill by weight, not volume.
- That we are misleading customers. We never do. Our work is grounded in science and science is built to inform, not mislead.
As a small team, this ongoing cycle became emotionally and logistically unsustainable. We realized that the product was no longer being held up publicly by the community that once embraced it and we couldn’t carry it alone.
Behind the scenes, our team faces persistent hostility, much of it from individuals unwilling to read, or unwilling to accept even our clearest explanations. We witnessed speculation evolve into online discussions, and honest scientific responses were dismissed as mere excuses. The emotional toll has been significant.
We understand that disappointment can lead to criticism but much of what we experience crosses the line into abuse. This makes it more challenging to serve those who genuinely depend on us and forced us to make a choice: continue defending ourselves, or begin rebuilding with peace, purpose, and focus.
The paste remains available for now and will stay in stock until the stick deodorant launches or the remaining jars sell out.
What we are building now?
This decision wasn’t made due to a failure of the paste; rather, it was made because defending it was distracting us from our true mission: to innovate in odour care and skin health.
We haven’t sacrificed performance; instead, we have elevated it.
Introducing SPECTRUM 72
Spectrum 72 is our most advanced product line yet. Every product under development remains fragrance-free and excludes common allergens including coconut derivatives, making them a perfect fit for extremely sensitive skin, including conditions like eczema, HS, and post-inflammatory irritation.
SPECTRUM 72 Stick: Under Development
A full-body deodorant stick engineered specifically for sensitive skin and to outperform everything, including our original paste:
- Targets all odours that can be controlled topically: bacterial, stress-induced, hormonal, nonenal (aging), metabolic, and medical-related odours.
- Lasts over 72 hours, even through sweat, showers, and workouts.
- Repairs the skin barrier, reduces irritation, and visibly reduces dark spots (brightening).
- Applies smoothly without stickiness or greasiness. Safe for even the most sensitive skin.
- Lightweight and non-staining, with an almost invisible finish: no residue, no irritation.
SPECTRUM 72 SERUM: Under Development
An advanced serum engineered for whole-body odour control and sensitive-skin support. Designed for areas where the stick isn’t ideal:
- 72-hour odour protection
- Barrier repair and hydration
- Reduces hyperpigmentation and post-inflammatory darkening
- Lightweight and non-staining with an invisible finish with no residue or irritation.
Ideal for under-breasts, folds, thighs, feet, and intimate areas.
Why does a deodorant also focus on brightening?
Because sweat, friction, and irritation often lead to skin damage and dark patches. Addressing this is not cosmetic, it’s clinical. If we can stop odour and restore healthier skin, we believe it’s our responsibility to do both. We will publish clinical studies for both when they become available.
Our Commitment
Since day one, every decision at Super Deodorant Labs has followed a simple scientific standard:
- No added fragrance
- No unnecessary excipients
- No functional compromises
If it doesn’t outperform everything, protect more effectively, and remain safe for sensitive skin, it doesn’t leave our lab.
Want to be first in line?
We are opening early access to both the Spectrum 72 Stick and Serum for those who want to be part of the rollout.
Join the waitlist → Stick
Join the waitlist → Serum
Join the waitlist → Acid Peel (more on this later)
You will get early product news, behind-the-scenes updates, and first access to pre-orders before the public launch.
Thank You
The paste is the beginning.
It continues to helps thousands reclaim their confidence and gives us the foundation to build what comes next.
To everyone who stands by it, thank you.
To everyone stepping into this next chapter with us: we are building for you.
We are building with more knowledge, more resolve, and the same belief we have held since day one:
You deserve a deodorant that doesn’t just stop odour, it transforms your skin.
We are just getting started.
And what’s coming is worth it.
With deep respect,
The Super Deodorant Labs Team
71 commentaires
Super Deodorant paste has changed our lives! Plain and simple! I never thought I would find a product that worked for days, let alone hours, and it took me almost 30 years to find you guys. I’ve been using your product for a few years now, my husband began using it this year, all other deodorants were tossed and never welcome again, and we even have gotten multiple friends of ours hooked on the paste. We are disheartened and terribly sorry to hear that there are folks out there who refuse to listen and learn, who take their lack of intelligence and compassion out on a really good group of people with a true vision for health and sanitation. You have so much support from us and all the others here. Seriously, thank you for what you do. It makes a big difference to a bigger group of people than you realize, and we know that’s a hard thing to see between the judgement of those who just don’t understand what you’re doing. While reading that the paste is retiring is unnerving for us, we have faith that your team will still show up for us and provide us with another alternative that is just as good -no, better – than the original. We love you guys.
Your product is amazing! I’ve been using it exclusively for years and it works so well. I have zero complaints. I am also very excited about a stick version if only for convenience. I’m sure it will be just as excellent as the OG.
This is making me so anxious and I’m honestly devastated. Your product is the only one I can use that isn’t cancer causing “medical grade” crap. I’m allergic to scents and to so many plants (which are often used in other natural deodorants), I also have hidradenitis suppurativa and in 38 years of life, your product is the only one that has worked for me. Now who knows if the stick will. I guess it’s back to making decisions that are dangerous for my health or using products that simply don’t work.
Just wanted to join the voices thanking you and showing support. I will continue to buy from you regardless of product name and image. Much love
I’ve never used the paste but I want to send love to you and your team. No one deserves to be bullied! You are all working at this company because you align with it in some way and it can be disheartening when people on the outside don’t always recognize the heart and intelligence you try to bring to the world.
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