“We mastered the science of body odour and then we solved it.”

For over a century, deodorants have done one of two things: not much, or way too much. Either they barely made a dent in odour, or they lit your armpits on fire and called it a “tingling sensation.”

After years of using products that left us with chemical burns, stained shirts, and still didn’t stop the smell, we had a realization: maybe the people making these products didn’t actually understand the problem.

So, we took a different route. As a family, we studied body odour - not from a cosmetic perspective but from a biological one. We analyzed skin microbiota, sweat chemistry, and the compounds that cause persistent odour long before it becomes noticeable.

Then, we built a formula that neutralizes odour caused by bacteria at the source without harming your skin. No fragrance. No gimmicks. No skin trauma disguised as “natural freshness.”

It took 20 years to perfect. In 2020, we called it Super Deodorant and made it available to others who, like us, had tried everything.

If the root cause of your body odour is bacterial and no deodorant has worked for you, it’s not your body, it’s bad science. We fixed that.

Microbiology, not marketing. And yes, it actually works.

PS: An advanced Super Deodorant for other odours like TMAU, fatty acid breakdown, nonenal, hormonal, stress, and medical-related odours is already under development.