To everyone who has ever used the paste:
Since we announced the retirement of our original paste deodorant, we have received messages filled with frustration, disappointment, gratitude, and deep care. Every message, whether critical or kind, matters to us.
Today, we want to share openly why we made this decision, how we have reflected on it, and where we are headed next.
Why we are letting go of the paste?
The paste works exceptionally well. It stops bacterial body odour at the source without stabilizers, fragrances, or gimmicks and helps thousands who thought nothing else ever would.
But the same qualities that make it effective also make it challenging to support at scale:
- Its texture and viscosity vary naturally because we refuse to use unnecessary additives.
- It needs careful storage due to its stabilizer-free composition.
- It is frequently misunderstood, which necessitates constant explanation and defense.
Despite our efforts to communicate transparently, we are met with recurring accusations:
- That the formula has changed. No, it hasn’t.
- That batches are defective or underfilled. No, they aren’t: we fill by weight, not volume.
- That we are misleading customers. We never do. Our work is grounded in science and science is built to inform, not mislead.
As a small team, this ongoing cycle became emotionally and logistically unsustainable. We realized that the product was no longer being held up publicly by the community that once embraced it and we couldn’t carry it alone.
Behind the scenes, our team faces persistent hostility, much of it from individuals unwilling to read, or unwilling to accept even our clearest explanations. We witnessed speculation evolve into online discussions, and honest scientific responses were dismissed as mere excuses. The emotional toll has been significant.
We understand that disappointment can lead to criticism but much of what we experience crosses the line into abuse. This makes it more challenging to serve those who genuinely depend on us and forced us to make a choice: continue defending ourselves, or begin rebuilding with peace, purpose, and focus.
The paste remains available for now and will stay in stock until the stick deodorant launches or the remaining jars sell out.
What we are building now?
This decision wasn’t made due to a failure of the paste; rather, it was made because defending it was distracting us from our true mission: to innovate in odour care and skin health.
We haven’t sacrificed performance; instead, we have elevated it.
Introducing SPECTRUM 72
Spectrum 72 is our most advanced product line yet. Every product under development remains fragrance-free and excludes common allergens including coconut derivatives, making them a perfect fit for extremely sensitive skin, including conditions like eczema, HS, and post-inflammatory irritation.
SPECTRUM 72 Stick: Under Development
A full-body deodorant stick engineered specifically for sensitive skin and to outperform everything, including our original paste:
- Targets all odours that can be controlled topically: bacterial, stress-induced, hormonal, nonenal (aging), metabolic, and medical-related odours.
- Lasts over 72 hours, even through sweat, showers, and workouts.
- Repairs the skin barrier, reduces irritation, and visibly reduces dark spots (brightening).
- Applies smoothly without stickiness or greasiness. Safe for even the most sensitive skin.
- Lightweight and non-staining, with an almost invisible finish: no residue, no irritation.
SPECTRUM 72 SERUM: Under Development
An advanced serum engineered for whole-body odour control and sensitive-skin support. Designed for areas where the stick isn’t ideal:
- 72-hour odour protection
- Barrier repair and hydration
- Reduces hyperpigmentation and post-inflammatory darkening
- Lightweight and non-staining with an invisible finish with no residue or irritation.
Ideal for under-breasts, folds, thighs, feet, and intimate areas.
Why does a deodorant also focus on brightening?
Because sweat, friction, and irritation often lead to skin damage and dark patches. Addressing this is not cosmetic, it’s clinical. If we can stop odour and restore healthier skin, we believe it’s our responsibility to do both. We will publish clinical studies for both when they become available.
Our Commitment
Since day one, every decision at Super Deodorant Labs has followed a simple scientific standard:
- No added fragrance
- No unnecessary excipients
- No functional compromises
If it doesn’t outperform everything, protect more effectively, and remain safe for sensitive skin, it doesn’t leave our lab.
Want to be first in line?
We are opening early access to both the Spectrum 72 Stick and Serum for those who want to be part of the rollout.
Join the waitlist → Stick
Join the waitlist → Serum
Join the waitlist → Acid Peel (more on this later)
You will get early product news, behind-the-scenes updates, and first access to pre-orders before the public launch.
Thank You
The paste is the beginning.
It continues to helps thousands reclaim their confidence and gives us the foundation to build what comes next.
To everyone who stands by it, thank you.
To everyone stepping into this next chapter with us: we are building for you.
We are building with more knowledge, more resolve, and the same belief we have held since day one:
You deserve a deodorant that doesn’t just stop odour, it transforms your skin.
We are just getting started.
And what’s coming is worth it.
With deep respect,
The Super Deodorant Labs Team
69 comments
I’m so sorry to have just read that people have been so horrible to you all! How incredibly bizarre. And even more so because it’s a product – maybe one of only a couple ever – that I have been so truly impressed by. Something new and inventive that literally did what it said it would. I was having a new and strange sweating/smelling id never had (even went to the doc about it) about a year ago and then found you guys and WHOOSH, it vanished! I got three tins and only just opened the third. So it’s not only a product that worked wonders, but in a time where literally everything rips you off, the sheer fact that it lasts so long is also incredible. So even though I’m so bummed to see it’s going away, I won’t ask for it not to because nothing is worth such harsh criticism. Just sending my support and appreciation for having helped me. Thank you.
I just wanted to tell you guys how sorry I am that you all have sustained such verbal “abuse” regarding your paste deodorant. I only discovered it within the past year through reference from a friend and fell hard for it. It’s the deodorant I’d always been looking for. I appreciated the "imperfections " the others viewed as a flaw or bad batch. It’s natural!! I expect that, honestly. Anyways, thank you for making such a beautiful product. Sorry to see it go.
RIP paste. We love you. HMU if you ever resurrect <3
I’m so sorry to see the paste go. I bought two more plastic containers just now, even though I am just finishing the FIRST of the three tins I bought last year. One lasted almost a whole year! Strangers on the internet can be awful, and I am sorry you had to deal with their misplaced negativity. I had a business that folks liked to criticize, too. If you don’t like how I do business, don’t hire me. Very simple. If you the deodorant doesn’t work for you, just move along. No need to ruin it for everybody! I fully support your decision to pivot given the attacks. It just makes me sad that this is the state of the world now. I’ll see you again in a few years to try the serum, most likely. I’m just not a fan of the stick. I’m so glad I found you in the first place, and very happy I took the chance on your product, because I think it is fantastic. I just recommended it someone yesterday before reading the unfortunate news. Onward and upward!
Please reconsider discontinuing the original paste. Perhaps offer it as a by request only item for those of us that love it. It’s the only thing that has worked for me
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