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From Paste to Progress: The Story Behind Our Next Chapter

To everyone who has ever used the paste:

Since we announced the retirement of our original paste deodorant, we have received messages filled with frustration, disappointment, gratitude, and deep care. Every message, whether critical or kind, matters to us.

Today, we want to share openly why we made this decision, how we have reflected on it, and where we are headed next.

 

Why we are letting go of the paste?

The paste works exceptionally well. It stops bacterial body odour at the source without stabilizers, fragrances, or gimmicks and helps thousands who thought nothing else ever would.

But the same qualities that make it effective also make it challenging to support at scale:

  • Its texture and viscosity vary naturally because we refuse to use unnecessary additives.
  • It needs careful storage due to its stabilizer-free composition.
  • It is frequently misunderstood, which necessitates constant explanation and defense.

Despite our efforts to communicate transparently, we are met with recurring accusations:

  • That the formula has changed. No, it hasn’t.
  • That batches are defective or underfilled. No, they aren’t: we fill by weight, not volume.
  • That we are misleading customers. We never do. Our work is grounded in science and science is built to inform, not mislead.

As a small team, this ongoing cycle became emotionally and logistically unsustainable. We realized that the product was no longer being held up publicly by the community that once embraced it and we couldn’t carry it alone.

Behind the scenes, our team faces persistent hostility, much of it from individuals unwilling to read, or unwilling to accept even our clearest explanations. We witnessed speculation evolve into online discussions, and honest scientific responses were dismissed as mere excuses. The emotional toll has been significant.

We understand that disappointment can lead to criticism but much of what we experience crosses the line into abuse. This makes it more challenging to serve those who genuinely depend on us and forced us to make a choice: continue defending ourselves, or begin rebuilding with peace, purpose, and focus.

The paste remains available for now and will stay in stock until the stick deodorant launches or the remaining jars sell out.

 

What we are building now?

This decision wasn’t made due to a failure of the paste; rather, it was made because defending it was distracting us from our true mission: to innovate in odour care and skin health.

We haven’t sacrificed performance; instead, we have elevated it.

 

Introducing SPECTRUM 72 

Spectrum 72 is our most advanced product line yet. Every product under development remains fragrance-free and excludes common allergens including coconut derivatives, making them a perfect fit for extremely sensitive skin, including conditions like eczema, HS, and post-inflammatory irritation.

 

SPECTRUM 72 Stick: Under Development

A full-body deodorant stick engineered specifically for sensitive skin and to outperform everything, including our original paste:

  • Targets all odours that can be controlled topically: bacterial, stress-induced, hormonal, nonenal (aging), metabolic, and medical-related odours.
  • Lasts over 72 hours, even through sweat, showers, and workouts.
  • Repairs the skin barrier, reduces irritation, and visibly reduces dark spots (brightening).
  • Applies smoothly without stickiness or greasiness. Safe for even the most sensitive skin.
  • Lightweight and non-staining, with an almost invisible finish: no residue, no irritation.

 

SPECTRUM 72 SERUM: Under Development

An advanced serum engineered for whole-body odour control and sensitive-skin support. Designed for areas where the stick isn’t ideal:

  • 72-hour odour protection
  • Barrier repair and hydration
  • Reduces hyperpigmentation and post-inflammatory darkening
  • Lightweight and non-staining with an invisible finish with no residue or irritation.

Ideal for under-breasts, folds, thighs, feet, and intimate areas.

 

Why does a deodorant also focus on brightening?

Because sweat, friction, and irritation often lead to skin damage and dark patches. Addressing this is not cosmetic, it’s clinical. If we can stop odour and restore healthier skin, we believe it’s our responsibility to do both. We will publish clinical studies for both when they become available. 

 

Our Commitment

Since day one, every decision at Super Deodorant Labs has followed a simple scientific standard:

  • No added fragrance
  • No unnecessary excipients
  • No functional compromises

If it doesn’t outperform everything, protect more effectively, and remain safe for sensitive skin, it doesn’t leave our lab.

 

Want to be first in line?

We are opening early access to both the Spectrum 72 Stick and Serum for those who want to be part of the rollout.

Join the waitlist → Stick

Join the waitlist → Serum

Join the waitlist → Acid Peel (more on this later)

You will get early product news, behind-the-scenes updates, and first access to pre-orders before the public launch.

 

Thank You

The paste is the beginning.

It continues to helps thousands reclaim their confidence and gives us the foundation to build what comes next.

To everyone who stands by it, thank you.

To everyone stepping into this next chapter with us: we are building for you.

We are building with more knowledge, more resolve, and the same belief we have held since day one:

You deserve a deodorant that doesn’t just stop odour, it transforms your skin.

We are just getting started.

And what’s coming is worth it.

With deep respect,

The Super Deodorant Labs Team

69 comments

Alyssa Cain

I just found your paste deoderant and I love it! But since you are making changes, may I make a request? Can you explore plastic free packaging? Native has a cardboard tube option for their deoderant stick. Might this be possible for yours? I appreciate what yall do!

Debra

I’ve tried everything, even crystal Deodorant, even my husband uses it…nothing works like SD! As far as those other Deordorants – Secret – told all my odor issues, Mitchuim – i used the mens version, no good, and i would have to double up with the crystal. It’s unfortunate that people are sending negative comments however I’m certain the majority have nothing but positive results. Please don’t discontinue the paste. Sell it to those that want – like SD personal shopping Deodorant brand.

So

This deodorant changed my life. For more than 25 years I felt so ashamed of the odors my body is creating. All my family and friends had no problems with drugstore formulas but I struggled so much. I had no self confidence, always over self aware. I had to rotate, reapply, rewash, constantly to have the bare minimum result until I decided to try Super Deodorant. Expensive at first glance, weird scammy looking website at that time, but I ordered anyway. I was in sthock! For 2 days, after only one application, I felt so free! I could go to a party or at work without worrying! You have no idea how relieved I felt! Even if I do understand that it must be difficult to deal with social medias negative reactions, I am very disappointed that you felt that bad customers overpowered the happy ones. Because it’s so much more than being happy, it’s really about a life changing product.

Hayle

While I understand your reasoning, I’m definitely sad! SD changed my life and my dad’s who I ordered it for! Looking forward to your new products and have my fingers crossed for us!

Leah Eldridge

I sent an email but I’ll comment again. The
Super Deodorant paste is the most effective deodorant product available. I’m so disappointed it’s being discontinued. So many people seem to love it, it’s a shame to stop making it. I was told by customer service I’d receive a survey but never did. I would have 100% still voted to keep the original recipe!

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