Is the oil in your Super Deodorant separating? Is it gritty and unsettling to the eyes? Are you wondering if the formula has changed? Continue reading. You will have decided whether to stay or look for a new product by the end. In any case, we want you to be fully informed about Super Deodorant.

The higher purpose

Super Deodorant is a specialty product that serves a specific purpose. It is a coconut and fragrance-free natural deodorant that is also free of aluminum, baking soda, essential oils and any form of fragrance. 

Its purpose is to serve as a reliable solution for those who have had poor luck with other deodorants and antiperspirants. This includes people with allergies and extreme skin sensitivities, importantly fragrance and coconut allergies. 

The coconut conundrum 

The formula and chemistry of Super Deodorant have not changed.

We formulate Super Deodorant without ingredients that give mainstream products their luxurious look and feel. Mainstream products employ emulsifiers, co-emulsifiers, gums or carbomers to stabilize the formulation, disperse the ingredients evenly and prevent them from separating when subjected to temperature variations. 

We don't use stabilizers like emulsifiers because the most effective ones are either derived from coconut or animals. We won't use both as they are not suitable for our brand's value and purpose. The value being vegan and cruelty-free.

The downside is that the deodorant may not look the same all the time. The oil may separate and float on top, or the non-nano powders could clump up and feel gritty and the consistency may range from a soft serve to a thick putty, especially when exposed to temperature variations in transit. When this happens, the product may look yellowish-green or greenish-grey based on the environmental conditions. Grape seed oil is yellowish green in colour and please don’t mistake it for the paint on the canister. No temperature change in transit can dissolve or chip the paint. None of this means that your deodorant has gone bad or rancid. Super Deodorant contains a healthy dose of tocopherol to prevent rancidity. We also ensure that on any given day, the shelf life of each ingredient used in the formulation of a batch of Super Deodorant is greater than or equal to 12 months.

Looks vs Performance

Irrespective of the looks and the texture, Super Deodorant will get the job done without rashes, bumps and stained clothing. If the deodorant is transferring to your clothes, chances are that you are applying the product in excess or not rubbing it well and allowing it to dry. If you are experiencing deodorant fatigue, read this first.

Only when the actives in Super Deodorant reach equilibrium will it stop working. This will only happen when it mixes with proteins. The canister contains no protein. So, please, don't confuse appearance and performance. It's a scientific impossibility.

Let's set aside the coconut allergy group for a moment. Let's make a silky smooth Super Deodorant with emulsifiers and other additives. But first, let us warn you that there is a catch.

One of Super Deodorant's main advantages is its long-lasting power. It is an anhydrous product that will not be washed away by sweat or swimming. To get it off the skin, give it a good scrub in the shower. Emulsifiers have a water-loving hydrophilic end and a water-hating hydrophobic end. While the water-hating end will stabilize the formulation by holding all eight ingredients together, the water-loving end will allow the product to be easily washed away. Let's experiment. Apply lotion to your forearm and hold the forearm under running tap water for 3 to 4 minutes and see what happens.  

The non-nano love & the gritty texture hate

For Super Deodorant to be effective, the active and base ingredients must sit on top of live skin and not penetrate it. To accomplish this, we keep the formulation free of nanoparticles. We procure minerals such as zinc oxide and salts such as magnesium hydroxide as coarse powders even though finer forms are available. These characteristics make Super Deodorant stay longer on your skin and keep odour at bay.

From our end, we have found the following ways to remediate the texture inconsistency,

• We can replace tinplate canisters with airtight jars made from recycled/reclaimed plastic waste. We can offer Super Deodorant in a larger size as these jars will prevent oxidation. The main disadvantage of this change is that we will no longer be able to offer free shipping; however, you will be able to use a faster shipping method and receive your product with consistent texture.
• Next year, we may release a luxuriously silky variant of Super Deodorant with some additional superpowers. Keep an eye out for our pre-order newsletters.

If you are not convinced by this explanation, think about natural peanut butter. Why does every jar have oil separating and floating on top? We sincerely appreciate your support thus far and we hope to continue serving you for a long time to come.