To everyone who has ever used the paste:
Since we announced the retirement of our original paste deodorant, we have received messages filled with frustration, disappointment, gratitude, and deep care. Every message, whether critical or kind, matters to us.
Today, we want to share openly why we made this decision, how we have reflected on it, and where we are headed next.
Why we are letting go of the paste?
The paste works exceptionally well. It stops bacterial body odour at the source without stabilizers, fragrances, or gimmicks and helps thousands who thought nothing else ever would.
But the same qualities that make it effective also make it challenging to support at scale:
- Its texture and viscosity vary naturally because we refuse to use unnecessary additives.
- It needs careful storage due to its stabilizer-free composition.
- It is frequently misunderstood, which necessitates constant explanation and defense.
Despite our efforts to communicate transparently, we are met with recurring accusations:
- That the formula has changed. No, it hasn’t.
- That batches are defective or underfilled. No, they aren’t: we fill by weight, not volume.
- That we are misleading customers. We never do. Our work is grounded in science and science is built to inform, not mislead.
As a small team, this ongoing cycle became emotionally and logistically unsustainable. We realized that the product was no longer being held up publicly by the community that once embraced it and we couldn’t carry it alone.
Behind the scenes, our team faces persistent hostility, much of it from individuals unwilling to read, or unwilling to accept even our clearest explanations. We witnessed speculation evolve into online discussions, and honest scientific responses were dismissed as mere excuses. The emotional toll has been significant.
We understand that disappointment can lead to criticism but much of what we experience crosses the line into abuse. This makes it more challenging to serve those who genuinely depend on us and forced us to make a choice: continue defending ourselves, or begin rebuilding with peace, purpose, and focus.
The paste remains available for now and will stay in stock until the stick deodorant launches or the remaining jars sell out.
What we are building now?
This decision wasn’t made due to a failure of the paste; rather, it was made because defending it was distracting us from our true mission: to innovate in odour care and skin health.
We haven’t sacrificed performance; instead, we have elevated it.
Introducing The SPECTRUM Series
The Spectrum series is our most advanced product line yet. Every product under development remains fragrance-free and excludes common allergens including coconut derivatives, making them a perfect fit for extremely sensitive skin, including conditions like eczema, HS, and post-inflammatory irritation.
SPECTRUM Stick: Under Development
A full-body deodorant stick engineered specifically for sensitive skin and to outperform everything, including our original paste:
- Targets all odours that can be controlled topically: bacterial, stress-induced, hormonal, nonenal (aging), metabolic, and medical-related odours.
SPECTRUM SERUM: Under Development
An advanced serum engineered for whole-body odour control and sensitive-skin support. Designed for areas where the stick isn’t ideal.
Our Commitment
Since day one, every decision at Super Deodorant Labs has followed a simple scientific standard:
- No added fragrance
- No unnecessary excipients
- No functional compromises
If it doesn’t outperform everything, protect more effectively, and remain safe for sensitive skin, it doesn’t leave our lab.
Want to be first in line?
We are opening early access to both the Spectrum 72 Stick and Serum for those who want to be part of the rollout.
Join the waitlist → Stick
Join the waitlist → Serum
Join the waitlist → Acid Peel (more on this later)
You will get early product news, behind-the-scenes updates, and first access to pre-orders before the public launch.
Thank You
The paste is the beginning.
It continues to helps thousands reclaim their confidence and gives us the foundation to build what comes next.
To everyone who stands by it, thank you.
To everyone stepping into this next chapter with us: we are building for you.
We are building with more knowledge, more resolve, and the same belief we have held since day one:
You deserve a deodorant that doesn’t just stop odour, it transforms your skin.
We are just getting started.
And what’s coming is worth it.
With deep respect,
The Super Deodorant Labs Team
77 comments
Sorry to hear that your team has been fielding so much negativity – but I think it speaks for your integrity as a business that you have been taking the time to clear up the misconceptions.
Like so many people, I am so overjoyed to have finally found a deodorant that works – I started buying it back when it was $10 a tin and every time I ask myself, “Is it worth the price?” the answer is a resounding YES. It has made a significant difference to my quality of life.
I trust that I will love the new product just as much!
I personally LOVE Super Deodorant. I am so very sorry that you’ve received such disheartening feedback. 😢 What’s enlightening to learn is that you have discovered the silver lining and are in the midst of making lemonade. 🍋 Kudos. And thank you. 🙏🏻
I have loved your paste deodorant since I found you guys. I’m kinda sad but also anticipating your roll out. Keep being great!
Wow, so sorry you had that experience. The paste was a miracle for our family. My daughter was ruining her clothes from stink we couldn’t get out, her confidence was in the toilet and she experienced self consciousness in public even though she cleaned her armpits every 2 hours and reapplied deodorant. We spent hundreds of dollars trying different products. I never had a BO problems until after covid. This completely stopped my stink. My deepest prayer is that the formula stay close enough to the same that we get the same results. Good luck with your new journey!
I have to agree with all the comments above! So sad that people are so negative! This has been the best deodorant I have ever used and have full confidence that your new roll outs will be just as effective! I look forward to a stick version! Thank you for your commitment to excellence in every aspect of your product!!!
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