To everyone who has ever used the paste:
Since we announced the retirement of our original paste deodorant, we have received messages filled with frustration, disappointment, gratitude, and deep care. Every message, whether critical or kind, matters to us.
Today, we want to share openly why we made this decision, how we have reflected on it, and where we are headed next.
Why we are letting go of the paste?
The paste works exceptionally well. It stops bacterial body odour at the source without stabilizers, fragrances, or gimmicks and helps thousands who thought nothing else ever would.
But the same qualities that make it effective also make it challenging to support at scale:
- Its texture and viscosity vary naturally because we refuse to use unnecessary additives.
- It needs careful storage due to its stabilizer-free composition.
- It is frequently misunderstood, which necessitates constant explanation and defense.
Despite our efforts to communicate transparently, we are met with recurring accusations:
- That the formula has changed. No, it hasn’t.
- That batches are defective or underfilled. No, they aren’t: we fill by weight, not volume.
- That we are misleading customers. We never do. Our work is grounded in science and science is built to inform, not mislead.
As a small team, this ongoing cycle became emotionally and logistically unsustainable. We realized that the product was no longer being held up publicly by the community that once embraced it and we couldn’t carry it alone.
Behind the scenes, our team faces persistent hostility, much of it from individuals unwilling to read, or unwilling to accept even our clearest explanations. We witnessed speculation evolve into online discussions, and honest scientific responses were dismissed as mere excuses. The emotional toll has been significant.
We understand that disappointment can lead to criticism but much of what we experience crosses the line into abuse. This makes it more challenging to serve those who genuinely depend on us and forced us to make a choice: continue defending ourselves, or begin rebuilding with peace, purpose, and focus.
The paste remains available for now and will stay in stock until the stick deodorant launches or the remaining jars sell out.
What we are building now?
This decision wasn’t made due to a failure of the paste; rather, it was made because defending it was distracting us from our true mission: to innovate in odour care and skin health.
We haven’t sacrificed performance; instead, we have elevated it.
Introducing SPECTRUM 72
Spectrum 72 is our most advanced product line yet. Every product under development remains fragrance-free and excludes common allergens including coconut derivatives, making them a perfect fit for extremely sensitive skin, including conditions like eczema, HS, and post-inflammatory irritation.
SPECTRUM 72 Stick: Under Development
A full-body deodorant stick engineered specifically for sensitive skin and to outperform everything, including our original paste:
- Targets all odours that can be controlled topically: bacterial, stress-induced, hormonal, nonenal (aging), metabolic, and medical-related odours.
- Lasts over 72 hours, even through sweat, showers, and workouts.
- Repairs the skin barrier, reduces irritation, and visibly reduces dark spots (brightening).
- Applies smoothly without stickiness or greasiness. Safe for even the most sensitive skin.
- Lightweight and non-staining, with an almost invisible finish: no residue, no irritation.
SPECTRUM 72 SERUM: Under Development
An advanced serum engineered for whole-body odour control and sensitive-skin support. Designed for areas where the stick isn’t ideal:
- 72-hour odour protection
- Barrier repair and hydration
- Reduces hyperpigmentation and post-inflammatory darkening
- Lightweight and non-staining with an invisible finish with no residue or irritation.
Ideal for under-breasts, folds, thighs, feet, and intimate areas.
Why does a deodorant also focus on brightening?
Because sweat, friction, and irritation often lead to skin damage and dark patches. Addressing this is not cosmetic, it’s clinical. If we can stop odour and restore healthier skin, we believe it’s our responsibility to do both. We will publish clinical studies for both when they become available.
Our Commitment
Since day one, every decision at Super Deodorant Labs has followed a simple scientific standard:
- No added fragrance
- No unnecessary excipients
- No functional compromises
If it doesn’t outperform everything, protect more effectively, and remain safe for sensitive skin, it doesn’t leave our lab.
Want to be first in line?
We are opening early access to both the Spectrum 72 Stick and Serum for those who want to be part of the rollout.
Join the waitlist → Stick
Join the waitlist → Serum
Join the waitlist → Acid Peel (more on this later)
You will get early product news, behind-the-scenes updates, and first access to pre-orders before the public launch.
Thank You
The paste is the beginning.
It continues to helps thousands reclaim their confidence and gives us the foundation to build what comes next.
To everyone who stands by it, thank you.
To everyone stepping into this next chapter with us: we are building for you.
We are building with more knowledge, more resolve, and the same belief we have held since day one:
You deserve a deodorant that doesn’t just stop odour, it transforms your skin.
We are just getting started.
And what’s coming is worth it.
With deep respect,
The Super Deodorant Labs Team
69 comments
I probably won’t purchase from your company anymore. The paste worked.
Sorry to hear the armchair trolls have been making life miserable. I’ve been using your product since the very beginning when you were peddling it at our local farmer’s market. It was the first time I’d tried anything that actually worked and have been buying it ever since. I’m happy to see a local entrepreneur doing well, but regret the unnecessary public challenges imposed upon you.
I am really sorry that there are morons that don’t listen to your explanations and that the emotional toll of having to explain and justify … is taking away the paste I have loved and appreciated for three years. I have always trusted your word. I have had experience with different colors or textures, mostly based on my room temperature. But the product remains amazing. I am excited to see how the new stick product compares, ingredient wise especially, as I am a chemist who tried your paste based on chemistry first! Here’s to moving upward!
This makes me sad and angry. I can’t believe it’s partly due to abuse that you’re changing the formula. I’ve not long found you… don’t change who you are to please the bad few. Just pass on my phone number to the problem customers and I’ll take care of those ones 😀 the original you is enough… it’s okay to grow and evolve but don’t change who you’ve been for others!!
I trust you! I know you wouldn’t make this amazing product and then spend all this R&D to replace it with one that doesn’t work as well. I’m looking forward to the same performance in an easy-to-use stick formula. Keep doing what you’re doing. We’re coming along with you. Remember that people who would say something positive are statistically less likely to comment at all!
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