To everyone who has ever used the paste:
Since we announced the retirement of our original paste deodorant, we have received messages filled with frustration, disappointment, gratitude, and deep care. Every message, whether critical or kind, matters to us.
Today, we want to share openly why we made this decision, how we have reflected on it, and where we are headed next.
Why we are letting go of the paste?
The paste works exceptionally well. It stops bacterial body odour at the source without stabilizers, fragrances, or gimmicks and helps thousands who thought nothing else ever would.
But the same qualities that make it effective also make it challenging to support at scale:
- Its texture and viscosity vary naturally because we refuse to use unnecessary additives.
- It needs careful storage due to its stabilizer-free composition.
- It is frequently misunderstood, which necessitates constant explanation and defense.
Despite our efforts to communicate transparently, we are met with recurring accusations:
- That the formula has changed. No, it hasn’t.
- That batches are defective or underfilled. No, they aren’t: we fill by weight, not volume.
- That we are misleading customers. We never do. Our work is grounded in science and science is built to inform, not mislead.
As a small team, this ongoing cycle became emotionally and logistically unsustainable. We realized that the product was no longer being held up publicly by the community that once embraced it and we couldn’t carry it alone.
Behind the scenes, our team faces persistent hostility, much of it from individuals unwilling to read, or unwilling to accept even our clearest explanations. We witnessed speculation evolve into online discussions, and honest scientific responses were dismissed as mere excuses. The emotional toll has been significant.
We understand that disappointment can lead to criticism but much of what we experience crosses the line into abuse. This makes it more challenging to serve those who genuinely depend on us and forced us to make a choice: continue defending ourselves, or begin rebuilding with peace, purpose, and focus.
The paste remains available for now and will stay in stock until the stick deodorant launches or the remaining jars sell out.
What we are building now?
This decision wasn’t made due to a failure of the paste; rather, it was made because defending it was distracting us from our true mission: to innovate in odour care and skin health.
We haven’t sacrificed performance; instead, we have elevated it.
Introducing The SPECTRUM Series
The Spectrum series is our most advanced product line yet. Every product under development remains fragrance-free and excludes common allergens including coconut derivatives, making them a perfect fit for extremely sensitive skin, including conditions like eczema, HS, and post-inflammatory irritation.
SPECTRUM Stick: Under Development
A full-body deodorant stick engineered specifically for sensitive skin and to outperform everything, including our original paste:
- Targets all odours that can be controlled topically: bacterial, stress-induced, hormonal, nonenal (aging), metabolic, and medical-related odours.
SPECTRUM SERUM: Under Development
An advanced serum engineered for whole-body odour control and sensitive-skin support. Designed for areas where the stick isn’t ideal.
Our Commitment
Since day one, every decision at Super Deodorant Labs has followed a simple scientific standard:
- No added fragrance
- No unnecessary excipients
- No functional compromises
If it doesn’t outperform everything, protect more effectively, and remain safe for sensitive skin, it doesn’t leave our lab.
Want to be first in line?
We are opening early access to both the Spectrum 72 Stick and Serum for those who want to be part of the rollout.
Join the waitlist → Stick
Join the waitlist → Serum
Join the waitlist → Acid Peel (more on this later)
You will get early product news, behind-the-scenes updates, and first access to pre-orders before the public launch.
Thank You
The paste is the beginning.
It continues to helps thousands reclaim their confidence and gives us the foundation to build what comes next.
To everyone who stands by it, thank you.
To everyone stepping into this next chapter with us: we are building for you.
We are building with more knowledge, more resolve, and the same belief we have held since day one:
You deserve a deodorant that doesn’t just stop odour, it transforms your skin.
We are just getting started.
And what’s coming is worth it.
With deep respect,
The Super Deodorant Labs Team
77 comments
I’m incredibly sorry that the dissenting keyboardists came out hard enough to have your team feel this way. As a person who works in a domain involving crisis communications I wish I could at your experience was a one off. Never let the dissent dissuade you from knowing your paste was a bad product. It was life changing for me.
I hope there is a way you can sustain small paste options for those of us that value not just the paste but the size, its portability, its lack of attracting bears in the woods, making it through flight TSA screenings with ease, and being so portable and plastic free that it fits in any travel bag and takes up no space. I spent my whole sweat life thinking there was something wrong with me, the stank that stuck, the dark pit skin, the zero function of any antiperspirant products (clinical prescriptions, and Botox too).
I discovered Superdeoderant via web, bought one, then bought 10, and 10 more, and so on. I have been a fierce advocate of your paste and recommended it to many.
I am eager to test out the new products, and look forward to a less pasty application finger. All said, please consider something in your future in small travel size for those of us needing a portable option. I deeply respected that your OG was plastic free.
Sincerely, an excited-to-grow-with-you OG Pasty.
So sad that the culture of negativity online has caused you to discontinue the only deodorant most of us have ever used that works. I tried “similar” pastes that were all natural and they didn’t work. I’m hecking sad.
I will always love you! You remain the best thing since sliced bread (my post from way back when). I talk about this product all the time to everyone! Especially now that I am training to be an Orderly (Nurses Aid), Super Deodorant is the best at killing stinky potties. To be able to be reassured that you smell your best at work when caring for others, and at play when living your life is empowering. I am here for the ride, I will never leave you. I remain one of your biggest fans. Constantly cheering you on and lifting you all up in spirit. Thank you for posting this article explaining it all. Much love and continued admiration to all of you. I was already thrilled when the size of the tins got bigger and easier to open. I am sorry to find out the paste is leaving…truly. Happy you will still be in business. Sending positive vibes and love to all of you.
I’m so sorry that your team has been harassed like this 😞. This product has literally saved my mental health. It’s the only thing that works for me (and I’ve tried everything). I’m stocked up for this transition and am hopeful the stick will work just as well. Thank you for what you do ❤️
Heartbreaking. I love the paste product so much and will be so sad to see it go! I’ll try to make a larger order to stock up beforehand, but I also look forward to trying your new products, too. I’m hoping they’ll work just as well for me as the paste has and my transition will be seamless! Wishing you all the best.
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